Market Research By GroundPoint

GroundPoint, a preferred provider of market research solutions to Staubach AutoGroup, has been conducting strategic market research for automotive OEMs, individual dealers, municipalities, land owners, and real estate developers for over 20 years.  In every case, the objective has been to determine the highest potential demand sub-market areas and the best points within those areas, always keeping in mind the constraints of price, land needs, and land availability. 

GroundPoint is the only national firm measuring demand from the ground level; GroundPoint derives its market intelligence through face-to-face interviews with city economic development offices, commercial developers, and home builders—important sources when considering the character and reality of development.  Significant time is spent on the ground analyzing each appropriate sub-market area, the relative success of auto clusters within the sub-market, and nearby development.

GroundPoint offers three product templates that are unique and customizable:

• Net Growth Demand Analysis
• Total Market Audit
• Single Point Placement

Please contact Staubach AutoGroup for more information in retaining GroundPoint for your automotive research needs.